The Researchers Bible : An Overview of Key Concepts and Methods in Social Science Resaearch

The Researchers Bible : An Overview of Key Concepts and Methods in Social Science Resaearch

Description

THE RESEARCHER'S BIBLE provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics: -What at is research and how it differs from program evaluation -Choosing a research topic -The contribution of different disciplines to the social sciences -Different research approaches in social science research -Using observation in social research -Using qualitative and quantitative research methods -The main characteristics, advantages, and disadvantages of different sampling methods -The main techniques for analyzing surveys and their advantages and disadvantages -The major statistical concepts - The major data analysis techniques -The easiest method for social research


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Details

Author(s)
Gini Graham Scott
Format
Paperback | 68 pages
Dimensions
152 x 229 x 4mm | 104g
Publication date
30 Jan 2015
Publisher
Changemakers Publishing
Language
English
Illustrations note
Illustrations, black and white
ISBN10
0692377417
ISBN13
9780692377413